24 February 2010

Just Twitter FIND IT!

On their website, I 80-Equipment invite the online truck shopper to “Just say FIND IT!” (http://www.i80equipment.com/locator.html) and they promise to help you find whatever you’re looking for. It’s only a matter of time before twittering truckers adopt this on Twitter too.

Remember two months ago, when people asked what Twitter was. Now if you’re a business and you’re worth your salt, you want to be Twitterin’.

For any business though, it is a calculated decision to twitter. You don’t want to start Twittering until you’re sure that you’ll have followers. It’s probably a costly mistake in the business world, to be seen Twittering with only 5 followers in tow. You want to start twittering when you’ve got a solid client-base who would do repeat business with you, if the need arises, and who will happily follow you, if invited.

Twitter is a great tool if you want to give your clients and potential clients a forum for a dialogue, and even more importantly if you want to let them see what you’re up to. The logic of Twittering is if you like being well-informed as to what’s happening in your industry, you keep your client-base and other people in your niche market in the loop, and gather a following. And then, at some point, your following will do a 180 degree turn. You’ll start attracting the ‘big fish’ in your industry. Like-minded professionals, who have interesting business partnerships and deals to offer, will approach you because of your following. This is where Twitter is miles ahead of other social networking platforms. Twitter acknowledges that it’s all about your following. “If you have the numbers, let’s talk” is the attitude.

Most people get that Twitter is a social network. But ask them about micro-blogging, and you might get a few raised eyebrows. But that’s what Twitter is about – it’s micro-blogging. And in this era of information overload, micro-blogging is the freshest, user-friendly alternative to blogging.

If you want to be with the top players, hang out where everyone is hanging out. Twitter ranks as one of the 50 most popular websites worldwide. You’ll be looking for elbow space alongside 6 million monthly visitors, and close to 10 times this number of monthly visits. It’s where people who are going places go.

I 80 Equipment, based in Colona, IL has earned the reputation of being #1 Supplier of Quality Bucket Trucks Digger Derricks and Cranes. I 80 Equipment also have a sales hotline service, and they are always happy to walk you through any aspect of a truck purchase, be it choosing the right truck for your company, ensuring your drivers know what they need to know, or getting financing.

I-80 Equipment has earned themselves a strong reputation for the quality trucks they offer, their 77 point inspection and their financing solutions. And their name is known nation-wide as well internationally. They sell boom trucks, bucket trucks, crane trucks, digger derricks, and other heavy equipment for many different industries. They Twitter.

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